Pay-per-click advertising can seriously feel like you’re gambling in Vegas. What are the odds of getting the right type of clicks by sheer luck? Not great. The Envision Digital Media team can tweak those odds in your favor, by making sure that you choose the right keywords and aim for the right people to bring in a serious audience of potential clients. Let’s leave the gambling for Monte Carlo, because targeting the right audience, with our help, doesn’t have to be a large bet on long odds. Luck can totally be your lady.
How do Pay-Per-Click ads work?
It’s simple: every time someone clicks on your ad, you pay a predetermined fee. This means that you won’t be paying anything if no one sees it, which is why PPC seems like such a great deal. Hypothetically, the people who click on your ad will be interested in your business.
Why don’t Pay-Per-Click ads always work?
What if it attracts a lot of attention from the wrong audience? You could very quickly end up with a very expensive campaign that did nothing for your bottom line. A bunch of high school kids clicking on an ad for a luxury car probably aren’t actually in the market for a Ferrari. They’re more likely scoping out their dream machine. An ad like that won’t increase your revenue at all… just generate a high cost for your advertising. The Envision team will create targeted campaigns to ensure your Pay-Per-Click program is attracting the right leads.
Are Pay-Per-Click ads always your best bet?
PPC ads are a decent option, but they can be expensive, and there are so many other ways that you can market, it may not be the best way to go. But if you do want to go in this direction, Envision Digital Media can help make sure the ad works in your favor.
Where do you use Pay-Per-Click ads?
You can use just about any platform for PPC ads, but the most popular spots are on Google Adwords, Facebook, Yahoo!, Bing Network, or AOL. Whatever your industry, we can help you choose the platform that will get you the best clicks that will generate the sales you’re looking for.
How We Can Help You Get the Right Clicks:
- In-depth keyword research
- Local keyword research based on community ties
- Analysis of who you should be targeting for the best results
- Experience and expertise with Google Adwords and Google Trends to help you understand exactly what you’re paying for and how to use it to help your business
The Envision Digital Media team works with you to deliver the best research using customized, precision tactics to target the best audience for you. We don’t do set it and forget programs that is software driven. We marry real people with technology to optimize your customer pool and your ad exposure to get you the clicks that actually lead to sales.
We give the technology to our real live experts who use it to optimize your customer pool and ad exposure while using their personal touch to land you clicks that actually lead to sales.
Envision Digital Media has got you covered. Our team works with you to find and refine your list of keywords and concepts to make sure that you are targeting all the right people, but only the right people. We take the guesswork out of PPC ad campaigns. Our expertise gives us the information to know exactly what your pay-per-click ad is going to cost you and what you are going to be paying for. We’ll help you go into a PPC campaign with informed confidence and come out with the increased revenue you’re aiming for.